Helping founders turn their websites into scalable growth engines.

Brice

Collins

Operations Leader

Built for Scale, Proven by Results

Over 3 years at Gym Member Machine, I built a website and SEO department from zero — owning product strategy, delivery systems, team execution, and P&L outcomes. I designed revenue-protective guardrails, led acquisition integration, and scaled operations without sacrificing quality or retention.

3,600%

Grew Website MRR from $597 to $18,507 (Jan 2023 - Feb 2026) — ~$222K ARR — by standardizing delivery and enabling CS-driven upsells.

~1.18%

Held late-stage monthly churn while scaling from 3 to 152 websites through product guardrails and proactive retention workflows.

Proven Experience

A Journey Through My Professional Milestones

From building delivery systems to scaling operations to leading acquisition integrations — each role sharpened my ability to turn strategy into execution. Here’s how I built the systems that drove predictable, recurring growth.

Building a Website Department from Zero

Pitched, built, and scaled the entire Website Department at Gym Member Machine — from concept to 152+ active sites. Grew MRR from $597 to $18,507 while designing product guardrails, managing distributed teams, and holding churn under 1.2%.

Launching SEO & GBP Programs from Scratch

Designed and launched SEO and GBP as adjacent recurring revenue streams. Scaled to $3,700 SEO MRR and $6,850 GBP MRR by Feb 2026 — managing 80+ Google Business Profiles and 20+ SEO accounts through standardized delivery playbooks.

Leading Acquisition Integration at Scale

Integrated an acquisition in Aug 2025: absorbed ~50 websites, expanded the team by 2, and managed two distinct pricing/service models simultaneously — scaling the portfolio to 152+ sites and 200+ locations without dropping quality.

My Work

Showcasing Proven Results

Real growth from real systems. I launched SEO and GBP programs from zero, scaled them to $3,700 and $6,850 MRR respectively, and integrated an acquisition of ~50 websites while maintaining delivery quality across 152+ sites.

Website Operations & Delivery Systems

I built scalable support operations (HelpScout + ClickUp) with structured intake, triage, delegation, and SLA tracking. Designed product guardrails that protected SEO outcomes and agency margins while maintaining quality at volume.

Cross-Functional Leadership

Partnered with Client Success, Media Buying, Tech, and Ops to surface retention risks, close SEO upsells, align delivery to revenue outcomes, and remove blockers across a high-velocity agency environment.

Product Governance & Guardrails

I defined scope boundaries, access governance, change control policies, and evergreen content standards for a templated WordPress platform (WP Engine, Astra, Elementor) that protected both client value and recurring revenue.

Website Operations & Delivery Systems

Product Governance & Guardrails

Cross-Functional Leadership

Proven Track Record

What Leaders Say About Working With Me

Rated 5 out of 5

Brice is an exceptional systems thinker who naturally sees how work should flow, where processes break down, and how to build structures that make teams more effective. He recruited, developed, and led a rock-star group that consistently delivered high-quality work while continuing to improve the product itself. What stands out most is how deeply he thinks about product - he cares about building things the right way, improving them over time, and designing delivery systems that can scale.

— Elizabeth Hoff, Ph.D. Former Manager, Gym Member Machine

Rated 5 out of 5

Brice is one of the most effective leaders I've ever seen in action. He doesn't just delegate, he sets the standard by doing the work himself. He has this rare ability to inspire a team just by being the most dedicated and focused person in the room. His no-nonsense approach to integrity means he'll fight for his team and his clients through any conflict and navigate tough spots flawlessly. If you're looking to fill a leadership role, Brice is 100% the best choice you could make

— Pedro Uzcátegui, Senior AI Automation Engineer, Gym Member Machine

Let's Connect

Looking for someone to build scalable operations or lead website/SEO delivery?

Let’s talk about how I can help your team grow.